Formula 1 KHP Consultant Learns Austin’s Influence

A few weeks ago, I received an interesting request to be interviewed regarding my thoughts on Formula 1 in Texas.  This contact came via LinkedIn from KHP Consultant to Formula 1, Michael Cox.

Michael Cox - KHP Consultant

He asked:

“I see that you’re a fellow F1 enthusiast.  I’ve scheduled a trip to Texas in August to meet with F1 stakeholders. Schedule permitting, I would like to meet and gather your thoughts on what’s needed to make F1 a success in Texas.”

So I checked out his profile:

Business Development at KHP Consulting
Motorsport Consultant:
Business Development, Sponsorship, Hospitality, Events, PR
Location: London, United Kingdom

Here’s the introduction to the company Michael works for:

KHP is an international marketing and communications agency.  Since 1984 KHP has been operating mostly in Formula One™ and other motor sports, and more recently in the America’s Cup and Commonwealth Games.  KHP has been an integral force behind the development of Formula One™ from a purist motorsport activity to the lifestyle sport it is today.

Since then, we coordinated & met. Michael had a very interesting & challenging road to get to his position at KHP.  He is very busy traveling across Europe, & will be working between London & Abu Dhabi for the next few months – all business.  Michael has been with KHP for a little over a year, is working hard & enjoying the experience.  To mix it up for his trip back here stateside, he flew into Indianapolis &  then drove his recent model BMW 3-series Coupe down to Austin, TX.  I guess living in Europe makes you want to stretch your road trip travel legs.

To make Michael’s visit more successful,  I hooked him up with other influential Austin-area Formula 1 movers & shakers in the Austin Formula 1 fan community.  We met this past Saturday at Harris Hill Road, while Sondra Sondregger was facilitating another successful Velocity Adventures HPDE (high performance driver education) event.

Michael Cox & Sondra Sondregger at the H2R paddock

 We were able to review the variety of cars participating & vicariously share the experience with the drivers’ enthusiastic comments.

Velocity Adventures HPDE H2R course tracking of curves - fun & educational!

Michael also was able to spent some quality time discussing the challenges of running a motorsports facility, like Harris Hill Road, with Philipp, the H2R General Manager.  Afterwords, I showed Michael around the H2R facility & here we are in the Clubhouse.

Michael Cox & Racing Ready Dan in the H2R Clubhouse

Michael has already completed his visit to the Austin region to better learn how the Formula 1 USGP will be a great influence here in Texas.  In addition, he was able to watch the Hungarian GP at the Austin F1 watch party that took place at Cool River Cafe.  Unfortunately, I could not make it as I had other commitments.

Here’s Michael’s impression of that event in a text he sent me:

 Had a great time.  That’s quite the venue.  This city is definitely excited for F1, great to see!

Racing Ready is continues to assist to advance the Austin F1 USGP racing community.  Michael, thanks for your visit – we look forward to your next rendezvous!


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3 thoughts on “Formula 1 KHP Consultant Learns Austin’s Influence”

  1. VIP Public Relations Consultant for 2012 Formula 1 (Austin)

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